At Ada, the National College for Digital Skills, we aim to work together with Industry experts in their fields to bring real world learning into the classroom. Working together with Julian on “Business Applications of Social Media” was a great example of how this can be done. Julian added the extra dimension to the students’ experiences, bringing in his extensive knowledge of setting up Social Media policies and running Social Media campaigns to bear on their learning. He brought the subject to life with an extensive range of Case Studies to illustrate concepts. He also built great relationships with our students, kick starting their journey towards becoming entrepreneurs.